Meet The Team

Creative people. Results driven. Forward thinking.

Jennifer Wynn Stoll

- President & CEO

Jennifer joined URA as VP in 1999 and became the President in 2003 when Utility Reduction Analysts (URA) became a Certified Women’s Business Enterprise. In 2008, she became the sole owner and CEO. Jennifer has been helping clients across the United States solve problems and save money for more than 35 years. A trusted utility, waste, and telecom expert, Jennifer has an extensive background in contract negotiation, mediation, and vendor management. Focused on advocating for her clients and building vendor relationships, Jennifer’s optimism, joy, and honesty help her build bridges, not barriers. Responsive and reliable, many clients stay with URA for multiple contract terms of 10+ years.

  • 35 years utility consulting and corporate experience
  • Michigan State University, BA

Client quote – “URA has provided the best vendor care I’ve seen in 30 years.”

Richard Doher

- Director of Analysis

Richard has been an integral part of the URA team since 2008, leading analysis and helping companies save millions of dollars. He specializes in complex data analysis (thousands of meters), contract review, monthly monitoring, and vendor negotiation. Richard is a Certified Energy Procurement Professional who earned a BA in Supply Chain Management from Michigan State University. Clients trust and respect Rich because of his wealth of knowledge and experience with tariffs and rates around the country. Rich makes complex situations understandable and profitable!

  • 20 years complex data analyst, extensive technology background
  • Michigan State University, Supply Chain Management
  • Certified Energy Procurement (CEP)

Client quote – “Rich is invaluable to our company. He saves us time and money and always makes our needs his priority”.

Anita VanDerziel

- Client Care

Anita has been managing the Client Care for URA since 2010. With over 35 years of high-level administrative experience, Anita oversees all aspects of client relations and provides additional operational and technical support. As a military wife, her attention to detail and care for others is unprecedented. Clients have called Anita ‘invaluable’, and anyone who knows her understands why. 

  • 35 years high level administrative experience
  • Client relations, operational and technology support
  • Project manager and vendor lead

Client quote – “Anita is amazing, a lifeboat when you need help”.

Brian Whitscell

- Director of Program Development

Brian has over 35 years of business management and technology experience, Brian supervises all facets of system development, Utility Bill Management software, data management, and cybersecurity. These key areas are crucial to URA’s clients’ success and peace of mind. Brian goes the extra mile on a daily basis to meet clients’ goals, provide utility usage and GHG reporting, and regular updates to keep projects on track. Responsive and trusted, he goes the extra mile to ensure clients are highly satisfied. 

  • 25 years of information technology experience
  • System development, operations and communication technology

Client quote – “Brian helps us understand the complex, simply. What a time-saver”.

Lara Snowden

- Billing Coordinator and Social Media

Lara joined Utility Reduction Analysts in 2008. A graduate of Michigan State University, Lara has over 30 years of administrative and bookkeeping experience. She strives to deliver the greatest customer experience and also working with vendors. Lara also leads the creation of all URA social media and loves research.

  • 30 years administrative and bookkeeping experience
  • Michigan State University, BA 

Favorite quote about Lara: “She’s Word girl.”

Scott Lautner

- Analyst

Scott joined URA in 2020 and is an Analyst focusing on utility tariff review, rebates, and special programs. Scott’s business and mathematical background are a great asset to URA and their clients, helping businesses utilize savings opportunities.

Scott has a great grasp of complex calculations, communications skills, and sense of humor to match.

  • The University of Michigan, BA in Economics

Favorite quote about Scott: “Scott is the millennial we needed, he brings a fresh perspective combined with a great work ethic, and he’s honest through and through.” 

John Stoll

- Consultant

John has played a crucial role at Utility Reduction Analysts, introducing Jennifer to the business in 1999 and supporting her vision for URA. John has provided insight and support as a consultant and board member of URA.

  • 40 years of experience in business
  • Notre Dame University, MBA

Favorite quote about John: “He loves his family and will do anything he can to help others.”

Evan Stoll

- IT Support

Evan has been working with computer programming and software development for over 10 years. He has provided IT support to URA since 2010. Evan is skilled in finding answers to IT problems and supporting our needs, so the URA team can continually care for clients.

  • Ferris State University, BS Computer Information Systems

Favorite quote about Evan: “Evan doesn’t give up.”

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